Beat Delete Now Live!
In the Summer of 2011, a fire at the Sony-DADC warehouse in Edmonton, UK destroyed the stock of many independent record labels, and with it the possibility for fans to buy copies of records they love.
Every independent label has a few, run-away successes, but also many smaller, less stratospheric success stories that make up the bulk of its catalogue. The problem with losing the stock of these records is the cost of re-pressing them. It’s easy enough to put in an order of 1000 copies of something you know will sell through in a matter of weeks, but what about that record that may take several years to recoup the investment? That means warehousing costs on top of expensive shipping and manufacture, and many labels can’t afford to take that risk. As a result, there is less choice for fans. This is particularly true of vinyl, where the costs of re-pressing small quantities of a record are prohibitively high.
This is where Beat Delete comes in. Beat Delete is a kind of specialised Kickstarter, a website for the rescue of potentially lost releases. Customers can pledge to buy a copy of a particular out of stock record. When a set threshold is reached, the record will be re-pressed. Since the beta launch of the site at the start of the year there have been steady orders with one release - King Geedorah's Take Me To Your Leader - 82% funded already.
Head over to Beat Delete and get your hands on some out-of-print, out-of-stock and in some cases previously unreleased vinyl!