Juice Aleem's new album Jerusalaam Come is out this week - thirteen tracks of varied beats and broad musical influences held together by Juice's unique lyrical style and mental dexterity. Largely produced by Gamma/Shadowless legend Blackitude, it's an album which is both as raw and as sophisticated as the minds who have made it. There's no pretence with Juice Aleem - the working title of this album "This Is Not For Everyone". If you're not interested in lyrical intelligence, in hip hop, in MCs with something to say, in Blackitude's skank-funk, in ragged intellect, in ideas, in difference, in coming correct, then you may as well give it a miss. It's an over-used phrase, but in terms of what hip hop is supposed to be about, Juice Aleem is the real deal. If you prefer the fake deal, the trendy bullshit, constant novelty without substance, then turn off now Juice Aleem launch parties at Gramaphone, London 13th August and Hare & Hounds, Birmingham 22nd August.