Could Have Been So Good
by Rules
— Released 16th September 2025 on Counter Records
UK-based multi-instrumentalist, artist, DJ and producer Rules shares a new single entitled “Could Have Been So Good)”, featuring vocals from British singer-songwriter Bandit (previously featured on Lost Frequencies’ “Dance In The Sunlight”). Released today, the single marks Rules’ debut release on Ninja Tune imprint Counter Records – the pioneering label home to boundary-breaking artists like nimino and 49th & Main plus alumni ODESZA and Maribou State.
An official music video directed by Greg Barnes accompanies the new track. Filmed in a complete 360° panoramic view, the video portrays a couple's relationship progression. The camera acts as an observer, capturing the continuous flow of time through shared moments of joy, conflict, and tender intimacy.
Speaking on the new single, Rules says “"'Could Have Been So Good’ was written in my first meet with Bandit on a Maida Vale canal boat studio in London (Richard Branson’s old houseboat). It captures the heartache after a breakup - the nostalgia, the longing for what might have been - we wanted to build the song so that you feel the story unfolding. I came up with a melancholic piano hook that sits beneath Bandit’s vocals, and returns throughout the track like a resurfacing memory."
Known for his warm and ethereal sound, Rules blends house music influences with emotionally driven, euphoric soundscapes. Across his first few releases, Rules has already amassed over 200 million streams across DSPs. His remix of Womack & Womack’s “Teardrops” catapulted him to virality as the unofficial bootleg of the track garnered over 33 million views on YouTube. The remix would later see an official release on Universal’s Island Records. Rules has previously worked with the likes ofJacob Manson, Poppy Baskcomb, and Clementine Douglas and has received acclaim from BBC Radio 1.
Could Have Been So Good
by Rules
— Released 16th September 2025 on Counter Records
Tracklist
UK-based multi-instrumentalist, artist, DJ and producer Rules shares a new single entitled “Could Have Been So Good)”, featuring vocals from British singer-songwriter Bandit (previously featured on Lost Frequencies’ “Dance In The Sunlight”). Released today, the single marks Rules’ debut release on Ninja Tune imprint Counter Records – the pioneering label home to boundary-breaking artists like nimino and 49th & Main plus alumni ODESZA and Maribou State.
An official music video directed by Greg Barnes accompanies the new track. Filmed in a complete 360° panoramic view, the video portrays a couple's relationship progression. The camera acts as an observer, capturing the continuous flow of time through shared moments of joy, conflict, and tender intimacy.
Speaking on the new single, Rules says “"'Could Have Been So Good’ was written in my first meet with Bandit on a Maida Vale canal boat studio in London (Richard Branson’s old houseboat). It captures the heartache after a breakup - the nostalgia, the longing for what might have been - we wanted to build the song so that you feel the story unfolding. I came up with a melancholic piano hook that sits beneath Bandit’s vocals, and returns throughout the track like a resurfacing memory."
Known for his warm and ethereal sound, Rules blends house music influences with emotionally driven, euphoric soundscapes. Across his first few releases, Rules has already amassed over 200 million streams across DSPs. His remix of Womack & Womack’s “Teardrops” catapulted him to virality as the unofficial bootleg of the track garnered over 33 million views on YouTube. The remix would later see an official release on Universal’s Island Records. Rules has previously worked with the likes ofJacob Manson, Poppy Baskcomb, and Clementine Douglas and has received acclaim from BBC Radio 1.
